The specific product: dose, price, transparency, and what buyers report.
Dose vs research
100% of trial dose
Meets or exceeds the published effective dose
Cost at trial dose
$1.21/day at trial dose
What one effective daily dose actually costs
Transparency
9.0/10 · Public lab certificate (quality: not assessed)
Independent batch testing confirmed
Consumer signals
30 reviews across platforms · 4.4/5 · medium confidence
Operational signal only, never used as clinical evidence
Oxidation (freshness)
TOTOX 16.69 PV 1.64 meq/kg AnV 13.41 IFOS certified
What do these numbers mean?
Oxidation markers tell you how rancid the fish oil is. Rancid omega-3 is not just less effective — it may raise inflammation and cancel the benefit you paid for.
- PV (Peroxide Value) — measures primary oxidation products (peroxides). GOED limit: ≤ 5.0 meq/kg. Rises first when oil starts oxidizing.
- AnV (Anisidine Value) — measures secondary oxidation products (aldehydes, off-flavors). GOED limit: ≤ 20.0. Rises later, after peroxides break down.
- TOTOX = 2×PV + AnV — combined oxidation score. GOED limit: ≤ 26. The single most useful summary number.
- IFOS certification — International Fish Oil Standards program by Nutrasource. Independent lot-level testing for oxidation, contaminants, and label accuracy. 5-star = passes all six IFOS categories at the strictest levels.
Numbers here are per lot at time of testing. Oil can oxidize further after bottling if storage is warm or capsules are exposed to air. Refrigeration and antioxidant cofactors (astaxanthin, tocopherols, rosemary extract) slow this.
Display only — not currently scored. GOED = Global Organization for EPA and DHA Omega-3.