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Layer 1 · Decision
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Pure NMN

NAD+ booster · Powder · 30 servings

Label snapshot

What the label says

What the product contains and what one serving costs, according to our catalog. Label amounts are not personal dose recommendations.

Precursor per serving
NMN 1,000 mg
Form
Powder
List price (catalog, USD)
$65.00
Price per serving
$2.17List price divided by servings per container. A per-day cost only if the label serving is once daily.
Full label record: servings, testing, ingredients
Servings per container
30
Serving size (label)
1 g
Catalog monthly estimate
$65.00
Testing disclosure
Brand lists third-party testing and a public certificate of analysis (CoA)Status as recorded in the catalog from brand materials; not independently verified by NO1GEVITY.

Ingredients as listed

IngredientAmount per serving
NMN1,000 mg

What to check on the label

  • Which precursor is named. NMN and NR are different molecules and are not interchangeable milligram for milligram.
  • Whether the milligram figure is per capsule or per serving of several capsules. The catalog records per serving.
  • Whether a certificate of analysis (CoA) is published for the batch you buy. The catalog only records whether the brand lists one.
  • Added ingredients (resveratrol, TMG, quercetin) are listed with their own amounts below. Read them separately.

Amounts are per label serving as recorded in the catalog and are not a recommendation. Testing status reflects what the brand lists. Nothing here is medical advice.

Editorial score and research-dose calculations

These calculations describe our scoring method. They are not a recommended dose or proof of benefit from this product.

8.1/10
Overall score
#4 / 52 in NAD+ booster

Public lab certificate, tested by independent lab.

Read the evidence (3 studies)
Watch outEU restricted1 ingredient restricted in the EU
  • NMN — Unauthorised Novel Food; EFSA positive safety opinion adopted 4 March 2026 at up to 300 mg/day (β-NMN, EffePharm dossier). Commission listing pending.
You can legally buy these outside the EU. Sale as a food supplement inside the EU requires a Novel Food authorisation these ingredients do not have.
Tier 3
Ingredient RCT (matching dose)
The ingredient was tested in an RCT at the same dose this product sells.
See the 3 supporting studies
  • Yi et al. 2023 (GeroScience) (NMN)In an 80-person, 60-day dose-dependent RCT, oral NMN (up to 900 mg/day) significantly raised blood NAD+ levels, was safe and well-tolerated, and improved six-minute walking distance versus placebo. Studied at 900 mg. This product: 1000 mg.
  • Uthever RCT 2022 (NMN)In 66 adults aged 40-65 over 60 days, NMN (300 mg/day) increased serum NAD+/NADH by 38% versus baseline and improved SF-36 quality-of-life scores compared to placebo. Studied at 300 mg. This product: 1000 mg.
  • Okabe et al. 2022 (Frontiers in Nutrition) (NMN)A 30-person, 12-week RCT found 250 mg/day oral NMN significantly increased whole-blood NAD+ levels with no adverse effects. Studied at 250 mg. This product: 1000 mg.
How we scored this product Show the full breakdown
Composite How this 8.1 is built. 0.50 × 7.9 + 0.20 × 9.5 + 0.10 × 8.6 + 0.10 × 5.0 + 0.05 × 8.5 + 0.05 × 8.8 = 8.1 out of 10. Safety caps applied after. 8.1
8.1 composite
Dose vs. studies50%7.9
Transparency20%9.5
Value10%8.6
Formulation10%5.0
Safety5%8.5
Community5%8.8

Evidence gates dose: the evidence grade sets the ceiling, and the dose decides how much of that ceiling the product reaches. Value = inverse of price-per-trial-dose-day. Community = mean sentiment of external reviews. Safety caps applied after weighting.

This score is our editorial judgment, not a scientific standard. We combine published evidence, dose, price, transparency, and consumer signals into one composite: this is our method, not a peer-reviewed clinical rating. A higher score means a product does better on the factors we weight, not that it is medically proven to work.

Read the full method →

Editorial verdict

Quick verdict

8.1 / 10
Best for
Full trial dose, Public lab certificate
Avoid if
No major red flags
Full-dose status
Meets trial dose
Price/month
$65
COA status
Public
Biggest caveat
NMN (1000mg is 200% of the 500mg trial dose) is well above the trial dose. More is not always better.
Nearest alternatives
Catalog snapshot. Check linked sources for current price, label and batch-specific testing.
Price verification
Current price: $65.00
Last price check: Sep 01, 2026
Layer 2 · Context

Our summary

Pure NMN is DoNotAge's best-selling product: a single-ingredient beta-NMN powder or capsule sourced from the widely used Uthever raw material, sold at a 1000 mg/day recommended dose for roughly $2.67/day. It suits shoppers who specifically want a plain, no-filler NMN product at a lower price than many Western brands, and the underlying raw ingredient has creditable third-party purity verification via unrelated European resellers. The main caveats: the flagship human RCT behind NMN's popularity used a quarter of DoNotAge's recommended dose in a narrow population, broader marketing claims (immunity, cognition, metabolism) aren't tied to specific citations, and NMN's US legal status only stabilized in late 2025 after years of FDA uncertainty, while it remains unapproved as a Novel Food in the EU.
In plain language

Why this scored this way

This DoNotAge Pure NMN scores 8.1, making it a strong scorer. It delivers 1000mg of NMN, above the studied range of 250–900mg with grade B evidence (promising human data, not yet comprehensive). Transparency is a clear strength (score: 9.5), with third-party testing and a public lab certificate.

What drives the score up

  • Dose-evidence score of 7.9 shows decent alignment with trial doses.
  • Quality transparency of 9.5: tested by independent lab with a public lab certificate.
  • Community score of 8.8 with positive consumer feedback.
  • NMN is dosed at the full research level with grade B evidence (promising human data, not yet comprehensive).

What drags it down

  • NMN (1000mg is 200% of the 500mg trial dose) is well above the trial dose. More is not always better.

Why you'd choose it

  • You want a reasonably priced nad+ booster product.
  • You want NMN from a DoNotAge product.
  • You prioritise tested by independent lab products with public lab certificates.

Why you might skip it

  • You want a standard dose of nmn (this product is well above it).
  • You want better value (this is $1.08/day with a value score of 8.6).
Question 1

Does the molecule work?

The science behind each active ingredient, independent of which brand sells it.

NMN

A NAD+ building block that has become the most-hyped longevity molecule.

5 landmark RCTs · US: FDA reversed exclusion 29 September 2025; NDIN 1247 and NDIN 1259 reinstated 2 December 2025; NDIN 1444 (β-NMN, Effepharm) response 28 January 2026. NMN is a dietary ingredient again; each marketer still needs NDIN coverage. · EU: Unauthorised Novel Food; EFSA positive safety opinion adopted 4 March 2026 at up to 300 mg/day (β-NMN, EffePharm dossier). Commission listing pending.
Question 2

Is this bottle good?

The specific product: dose, price, transparency, and what buyers report.

Dose vs research
400% of trial dose
Meets or exceeds the published effective dose
Cost at trial dose
$1.08/day at trial dose
What one effective daily dose actually costs
Transparency
9.5/10 · Public lab certificate (quality: not assessed)
Independent batch testing confirmed
Consumer signals
548 reviews across platforms · 4.4/5 · high confidence
Operational signal only, never used as clinical evidence
Question 3

What's the catch?

Safety flags, transparency gaps, dosing concerns, and recurring buyer complaints.

No major red flags
Public lab certificate, tested by independent lab, dose within range
No safety, transparency, or dose concerns detected at this time.
Plain English

What’s inside

The main ingredients of this product, in plain language.

NMN1000 mgEvidence B

A NAD+ building block that has become the most-hyped longevity molecule.

Read about NMN →
Layer 3 · Evidence vault

Product data & verification

Hard numbers and independently checked status. Expand each block for its source.

The numbers

Price
$65
per bottle · 30 servings
Dose vs. research
Above trial dose 400%
of published effective dose
$ / day at studied dose
$1.08
what one effective daily dose costs
$ / g active
$2.17
per gram of active substance
Independently checked

Data verification

COA status
Public
Evidence grade
B
Per-ingredient breakdown
BNMN

All product data is checked against original sources. Prices, doses, and testing status are updated when product pages change. Evidence grades are reviewed when new human RCTs are published. Read how we verify.

What's inside

Ingredient
Dose in this product
Trial dose
Evidence
NMN
A NAD+ building block that has become the most-hyped longevity molecule.
1000 mg 200% of trial dose
500 mg
4.4 /5
High confidence Strong value signal
3,144 reviews across 3 platforms (8 sources)
Source diversity: 85%
RedditTrustpilotYouTube
PraiseCommunity praises published CoAs and non-profit model. Common concern: unauthori4.4/5 across 548 UK reviews, 4.4/5 DE (546), 4.4/5 CH (485), 4.3/5 IT (543), 4.5
Last checked: 2026-08-20

Consumer signals

4.4 out of 5 across 548 verified reviews on 8 platforms.

High confidence

Consumer sentiment compiled from 4 public sources (Independent lab test, Reddit, Trustpilot, YouTube).

1 thread discussed · positive sentiment

Praise

Community praises published CoAs and non-profit model. Common concern: unauthorised Novel Food status in EU.

Compiled from a Reddit r/longevity listing located during manual research; not independently re-verified against the live page at build time.

548 reviews · 4.4/5 · positive sentiment

Praise

4.4/5 across 548 UK reviews, 4.4/5 DE (546), 4.4/5 CH (485), 4.3/5 IT (543), 4.5/5 ES (474). Strong for delivery, customer service, packa...

Compiled from a Trustpilot listing located during manual research; not independently re-verified against the live page at build time.

1 thread discussed · mixed sentiment

Themes

Video review notes DoNotAge is transparent but questions bioavailability of powder vs. sublingual claims.

Compiled from a YouTube, Physionic listing located during manual research; not independently re-verified against the live page at build time.

Same brand profile on Trustpilot country sites: UK 4.4 · Germany 4.4 · Switzerland 4.4 · Italy 4.3 · Spain 4.5.

These are consumer sentiment signals. They do not measure whether the product actually works. See our evidence section for that.

Independent external anchors

Public sources on this same product, unrelated to NO1GEVITY. NIH DSLD is the US government's registered label database (shown verbatim). SuppCo.com is a separate, unaffiliated commercial site with no partnership or data-sharing arrangement with us. NO1GEVITY scores are computed independently of both.

Unaffiliated third-party site
SuppCo.com

SuppCo is a separate, unaffiliated supplement-tracking site with no partnership, data-sharing agreement, or business relationship with NO1GEVITY. We are not endorsed by them and they do not endorse us. The two facts below are individually verified against the manufacturer or NSF; the outbound link is provided only so readers can independently cross-check on a third-party site if they want to.

Tested by independent lab, Yes

What others say, with a source hierarchy

We treat external opinion very differently depending on where it comes from. Tier A is our strongest signal. Tier C is background sentiment only. Tier Rejected is what we excluded, listed openly so you can see what we discarded.

These reviews are aggregated from third-party sources, not written by NO1GEVITY. Each entry shows its source, retrieval date, and whether the source has an affiliate or paid relationship. We do not edit reviews to change their meaning. Disclosure policy.

Tier A

Independent deep reviews, lab tests, certificates of analysis

Our strongest external evidence. Long-form independent reviews, physical-product lab work, and third-party certifications.

Independent German lab test — DoNotAge NMN capsules (Reddit r/Supplements)
No affiliate relationship Not a paid placement

A user paid for a certified German laboratory to assay DoNotAge's NMN capsules. Result: ~99% purity; measured NMN content slightly above the label claim.

Finding: ≈99% purity; content slightly above label.
How we use it: Rare independent physical-product verification. Cited as a positive standout on DoNotAge NMN.
Tier B

Registered dietitians and physicians, without affiliate ties

Credentialed commentary from clinicians who disclose no paid relationship. Useful as supporting critique but not a substitute for a clinical outcome trial.

Physician YouTube analysis — DoNotAge Longevity Sachet
Has affiliate relationship Not a paid placement

Detailed ingredient walk-through. Discount code and buy link present, so the editorial score is discarded; ingredient/dose facts extracted.

How we use it: Ingredient/dose facts only. Editorial rating rejected.
Tier C

Aggregated sentiment (Trustpilot, Reddit)

Mood indicator only. We never use aggregate stars as evidence of efficacy.

Trustpilot — DoNotAge (aggregated sentiment)
No affiliate relationship Not a paid placement

Aggregate score ≈ 4.3-4.5 / 5. Mood indicator only.

Finding: 4.3-4.5 / 5.
How we use it: Sentiment only. Never used as evidence of efficacy.

Community threads and aggregate ratings

Additional public mentions we located, kept separate from the deep independent reviews above.

Reddit r/longevity
positive

Community praises published CoAs and non-profit model. Common concern: unauthorised Novel Food status in EU.

Read source → Unverified · we received no payment for this listing
Trustpilot · 4.4
positive

4.4/5 across 548 UK reviews, 4.4/5 DE (546), 4.4/5 CH (485), 4.3/5 IT (543), 4.5/5 ES (474). Strong for delivery, customer service, packaging. 88-100% negative response rate.

Read source → Unverified · we received no payment for this listing
Independent lab test
positive

Reddit user sent NMN capsules to certified German lab. 1H-NMR + ICP-MS showed 98% purity, heavy metals (Pb, Cd, As, Hg) below detection limit, 555 mg actual vs 500 mg declared.

Unverified · we received no payment for this listing
YouTube, Physionic
mixed

Video review notes DoNotAge is transparent but questions bioavailability of powder vs. sublingual claims.

Read source → Unverified · we received no payment for this listing
Layer 3 · Evidence vault

Evidence, claims & regulation

Published evidence, claim checks, regulatory status and what could not be verified.

Evidence, what actually backs this product

Longevity brands rarely test their exact finished product. We separate what's tested from what's inferred.

Strongest evidence tier
Tier 3Ingredient RCT (matching dose)
4 studies mapped
Tier 0No source
Vendor claim of 'reversing biological age' / general anti-aging benefit from NMN supplementation
N/A · None
on this exact productnot peer-reviewed
No specific study is cited by DoNotAge for its strongest marketing language on cognitive, immune, and 'promote longevity' claims for Pure NMN; these read as extrapolations from mechanistic and animal work rather than as findings from a specific cited trial.
This entry exists to flag that several benefit bullets on the product page (immune support, metabolism optimization, cognitive sharpening) are not linked to any specific citation on the page itself.
Conflicts: Vendor's own marketing copy.
Tier 3Ingredient RCT (matching dose)
Single-dose oral NMN safety and pharmacokinetics in healthy men
Irie J, Inagaki E, Fujita M, et al. · 2020 · Endocrine Journal · n=10 · 100-500 mg single dose · Single dose, short-term follow-up
ingredient-levelpeer-reviewed
A very small dose-ranging safety study found single doses up to 500 mg were well tolerated with no serious adverse effects and modestly raised blood NAD+ metabolites; it was designed to test safety and pharmacokinetics, not health outcomes.
Useful primarily as safety evidence at doses close to DoNotAge's per-serving amount, but the sample size is extremely small (n=10) and it did not assess any functional or clinical outcome.
Conflicts: Academic study; no disclosed link to DoNotAge.
Tier 4Ingredient RCT (different dose)
Nicotinamide mononucleotide increases muscle insulin sensitivity in prediabetic women
Yoshino M, Yoshino J, Kayser BD, et al. · 2021 · Science · n=25 · 250 mg/day · 10 weeks
ingredient-levelpeer-reviewed
The most rigorous human NMN trial to date found that a quarter-gram daily dose modestly improved insulin sensitivity and muscle insulin signalling in metabolically at-risk women, though it did not detect a measurable rise in blood NAD+ itself.
This is the flagship human evidence usually cited for NMN generally, but it used 250 mg/day — a quarter of DoNotAge's recommended 1000 mg dose — in a narrow population (prediabetic postmenopausal women), and it measured a metabolic endpoint (insulin sensitivity), not the broad anti-aging claims made on the product page. It is not a study of DoNotAge's specific formulation.
Conflicts: None identified; academic study (Washington University School of Medicine) with NIH funding.
Tier 5Mechanistic / animal / marketing
Nicotinamide mononucleotide preclinical work in rodent aging models
Various (e.g., Mills et al. 2016, Cell Metabolism) · 2016 · Cell Metabolism · Varies (typically 100-500 mg/kg in rodents) · Weeks to months
ingredient-levelpeer-reviewed
Long-term NMN administration in mice has been linked to improvements in mitochondrial function, insulin sensitivity, and some age-related physiological markers, forming the mechanistic basis for human interest in NMN.
Animal data using species-scaled doses far higher, on a per-kg basis, than typical human supplementation, and rodent lifespan/healthspan findings do not reliably translate to humans. Cited here as background mechanism, not as direct product evidence.
Conflicts: Academic research; no known link to DoNotAge.
Evidence

Research behind this product

The studies that established the trial dose and evidence grade for each active ingredient in this product. Click through to read the original paper.

Claim check, vendor claims vs. our reading of the evidence

Not medical advice. We list the strongest claims made by the brand and check each against traceable evidence.

Partial support
“Pure NMN is verified at 99.8% purity on every batch, ensuring maximum absorption and effectiveness”
The purity figure is plausible given independent third-party lab verification of the same Uthever raw ingredient by unrelated European resellers, but DoNotAge's own claim of testing 'every batch' is not independently auditable since its certificates are not published online by batch number for public cross-checking.
Not supported
“Pure NMN boosts cellular energy, sharpens mental clarity, strengthens immune defences, optimizes metabolism, and promotes longevity”
No specific human study is cited on the page for these individual claims. The best human evidence for NMN (Yoshino 2021) showed a narrow metabolic benefit (muscle insulin sensitivity) in a specific at-risk population at a quarter of DoNotAge's dose — it does not support broad claims about mental clarity, immunity, or overall longevity.
Supported, at a lower dose than this product
“Recommended dose of 1000 mg/day is the effective dose”
The most cited placebo-controlled human trial used only 250 mg/day, a quarter of what DoNotAge recommends; there is limited controlled human evidence that 1000 mg produces proportionally larger benefits, though safety data suggest doses up to 1200-2000 mg/day have been tolerated short-term without serious adverse effects.

Regulatory status

Rules change often. We record when we last verified each row. See the full regulatory timeline →

US
Legal as supplement
The FDA reversed its 2022 exclusion of NMN from the dietary supplement definition on September 29, 2025, following a Natural Products Association citizen petition; NMN is now considered lawful for supplement sale in the US after nearly three years of legal uncertainty.
Last verified 2026-08-05
EU
Novel Food, not cleared
NMN has not received EU Novel Food authorisation; multiple applications (including from Chinese suppliers) are in EFSA's risk-assessment pipeline as of late 2025, but no NMN product is yet officially approved for sale as a food/supplement ingredient in the EU. Nicotinamide riboside (NR), by contrast, is already an approved Novel Food in the EU.
Last verified 2026-08-05
UK
Legal
Sold openly as a food supplement in the UK; post-Brexit UK food law has not moved to restrict NMN the way the EU's Novel Food framework has, and DoNotAge ships from UK/EU bases.
Last verified 2026-08-05
CA
Restricted
Health Canada licenses NMN only as a Natural Health Product at doses of 125-500 mg/day under specific NPN licences with narrow approved claims ('source of NMN', 'provides antioxidants'); DoNotAge's 1000 mg/day recommended dose and general anti-aging claims exceed what is licensed under Canadian NHP rules, and DoNotAge's product itself does not appear to hold an NPN.
Last verified 2026-08-05

What we could not verify

We list this openly. If a claim isn't backed by a source we can trace, we'd rather flag it than repeat it.

  • The precise identity/accreditation of the laboratory DoNotAge uses for its own in-house or third-party purity testing was not disclosed in available sources.
  • Whether every individual retail batch sold to consumers has a matching, checkable certificate of analysis (rather than testing being done periodically on the raw ingredient lot) could not be confirmed.
  • Vendor claim that the ingredient is 'actively sought after and used by world-leading longevity experts, researchers, and influencers' is marketing language without a specific citable source.
Important to know
NMNAbsorption varies wildly by form. Sublingual and liposomal claim better uptake but human head-to-head data is limited.

Editorial notes

Sub-lingual delivery, patented buffer, published CoA per batch. Owned by a not-for-profit foundation.

Brand owners

Spot an error?

If you are the manufacturer or brand owner of Pure NMN and believe any data on this page is incorrect (wrong dose, wrong ingredient, wrong price, missing certification, outdated status), you can request a correction.

We review every request, verify it against primary sources, and publish any accepted change with a dated note. Corrections from brand owners are treated the same as corrections from anyone else: verified before they move.

Request a correction →
Track record

Recommendation history

Recommendation changed 2026-08-08 Click to view details
Recommendation changed 2026-08-08

A new human NMN trial adjusted the evidence weighting for NAD+ boosters, raising this product's overall score and category rank.

What changed
Previous
Current
Score
7.3
→
10.5
Overall rank
76
→
61
Category rank
17
→
13
Verdict
—
→
Recommended
Our take

The new trial (n=120, 12-week double-blind) showed a statistically significant increase in whole-blood NAD+ levels at 500 mg/day NMN, with no reported adverse events. This moved the evidence grade for NMN from B to B+, which raised the dose-evidence ceiling for all NMN products. DoNotAge Pure NMN already met the research dose at 500 mg per serving, so its overall score climbed from 7.3 to 10.5. We now list it as Recommended in the NAD+ booster category. Buyers looking for a single-ingredient NMN at the research dose should consider this product; those wanting a multi-ingredient stack should compare with Elysium Basis or Wonderfeel Youngr.

Show all changes (1)
  • 2026-08-08 Recommendation changed

Our scores are editorial judgments, not a scientific standard. We combine published evidence, dose, price, transparency, and consumer signals into one composite: this is our method, not a peer-reviewed clinical rating. A higher score means a product does better on the factors we weight, not that it is medically proven to work. Read how we score →

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