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Layer 1 · Decision
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Tru Niagen (ChromaDex)

Tru Niagen Beauty

Connective tissue · Capsule · 30 servings

Label snapshot

What the label says

What the product contains and what one serving costs, according to our catalog. Label amounts are not personal dose recommendations.

Ingredients listed
4 ingredients listed largest listed: Hyaluronic Acid 120 mg
Form
Capsule
List price (catalog, USD)
$62.00
Price per serving
$2.07List price divided by servings per container. A per-day cost only if the label serving is once daily.

Reading notes

  • Multi-ingredient product. Amounts are per ingredient per serving; the product is assessed as one bundle, not as a recommendation for each ingredient.
  • Vitamin amounts shown in µg/mg. Labels may use IU.
Full label record: servings, testing, ingredients
Servings per container
30
Catalog monthly estimate
$62.00
Testing disclosure
No third-party testing listedStatus as recorded in the catalog from brand materials; not independently verified by NO1GEVITY.

Ingredients as listed

IngredientAmount per serving
NR100 mg
Hyaluronic Acid120 mg
Vitamin E30 mg
Astaxanthin4 mg

What to check on the label

  • Grams of collagen per scoop and how many scoops the label calls a serving. Flavoured powders carry more filler per gram.
  • The collagen source and type stated on the label. The catalog does not infer them.
  • Any added actives (hyaluronic acid, vitamin C, biotin) with their own amounts, listed below.

Amounts are per label serving as recorded in the catalog and are not a recommendation. Testing status reflects what the brand lists. Nothing here is medical advice.

Editorial score and research-dose calculations

These calculations describe our scoring method. They are not a recommended dose or proof of benefit from this product.

5.9/10
Overall score
#14 / 19 in Connective tissue

See the score breakdown below.

Read the evidence (3 studies)
Add to compareVisit brand site →
Watch out
Tier 3
Ingredient RCT (matching dose)
The ingredient was tested in an RCT at the same dose this product sells.
See the 3 supporting studies
How we scored this product Show the full breakdown
Dose vs. studies (50%) Why 6.9 of 10. Primary ingredient is NR (evidence grade B). It delivers 100 mg, inside the studied range of 100–1000 mg. Read the rule → 6.9
Transparency (20%) Why 5.0 of 10. Earned points for all doses disclosed. Lost points for no public certificate of analysis and no independent third-party testing. Read the rule → 5.0
Value (10%) Why 3.0 of 10. One day at the trial dose costs about $6.20. That is one of the pricier options in the catalog (286 of 313 by cost per effective day). Read the rule → 3.0
Formulation (10%) Why 5.0 of 10. No published absorption advantage or disadvantage on file. The default of 5 is not a criticism. Read the rule → 5.0 Default. No absorption data on file.
Safety (5%) Why 5.0 of 10. Baseline 5.0. Third-party testing adds 2.0. Public lab certificate adds 1.5. NSF, USP or Informed Choice certification adds 1.5. Active safety signal subtracts 3.0. Read the rule → 5.0
Community sentiment (5%) Why 6.9 of 10. No external reviews found, so community sentiment defaults to neutral. Community never counts as clinical evidence. Read the rule → 6.9
Composite How this 5.9 is built. 0.50 × 6.9 + 0.20 × 5.0 + 0.10 × 3.0 + 0.10 × 5.0 + 0.05 × 5.0 + 0.05 × 6.9 = 5.9 out of 10. Safety caps applied after. 5.9
5.9 composite
Dose vs. studies50%6.9
Transparency20%5.0
Value10%3.0
Formulation10%5.0
Safety5%5.0
Community5%6.9

Evidence gates dose: the evidence grade sets the ceiling, and the dose decides how much of that ceiling the product reaches. Value = inverse of price-per-trial-dose-day. Community = mean sentiment of external reviews. Safety caps applied after weighting.

This score is our editorial judgment, not a scientific standard. We combine published evidence, dose, price, transparency, and consumer signals into one composite: this is our method, not a peer-reviewed clinical rating. A higher score means a product does better on the factors we weight, not that it is medically proven to work.

Read the full method →

Editorial verdict

Quick verdict

5.9 / 10
Best for
Full trial dose
Avoid if
No public lab certificate
Full-dose status
Meets trial dose
Price/month
$62
COA status
Not public
Biggest caveat
NR (100.0mg is 33% of the 300mg trial dose) is significantly under-dosed.
Nearest alternatives
Catalog snapshot. Check linked sources for current price, label and batch-specific testing.
Price verification
Current price: $62.00
Last price check: Sep 01, 2026
Add to compareVisit brand site →
Layer 2 · Context
In plain language

Why this scored this way

This Tru Niagen (ChromaDex) Tru Niagen Beauty scores 5.9, making it below the site average. It delivers 100mg of NR, inside the studied range of 100–1000mg with grade B evidence (promising human data, not yet comprehensive). The quality transparency (5.0) is limited by the lack of third-party testing. At $6.20/day it's among the more expensive options in Connective tissue.

What drives the score up

  • Dose-evidence score of 6.9 shows decent alignment with trial doses.
  • NR is dosed at the full research level with grade B evidence (promising human data, not yet comprehensive).
  • Hyaluronic Acid is dosed at the full research level with grade B evidence (promising human data, not yet comprehensive).
  • Hyaluronic Acid is also dosed at the full research level.

What drags it down

  • NR (100.0mg is 33% of the 300mg trial dose) is significantly under-dosed.
  • Vitamin E (30.0mg is 200% of the 15mg trial dose) is well above the trial dose. More is not always better.
  • No third-party testing, which caps the quality transparency.
  • Quality transparency of 5.0 is below the site average.
  • At $6.20/day it's on the expensive side.

Why you'd choose it

  • You want NR from a Tru Niagen (ChromaDex) product.

Why you might skip it

  • You want third-party verified purity.
  • You want a product with a publicly available CoA.
  • You need a full trial dose of nr (this product under-doses it).
Question 1

Does the molecule work?

The science behind each active ingredient, independent of which brand sells it.

NR

The NAD+ precursor with the strongest safety file and EU approval.

2 landmark RCTs · US: GRAS, NDI accepted · EU: Authorised Novel Food (Commission Reg 2020/16)
Hyaluronic Acid

Skin hydration and joint comfort at 120 mg/day.

1 landmark RCT · US: Dietary supplement · EU: Food supplement
Vitamin E

Fat-soluble antioxidant; use mixed tocopherols, not alpha alone.

No landmark RCTs listed · US: Dietary supplement · EU: Food supplement
Astaxanthin

The 'sunscreen from within' with real skin, eye, and endurance data.

1 landmark RCT · US: Dietary supplement · EU: Food supplement (max 8 mg/day per EFSA)

Full ingredient breakdown

Every active in this formula, its declared dose per serving, the dose used in the primary human trial, how much of that trial dose this product delivers, and the evidence grade for the ingredient itself.

IngredientDose / servingResearch dose% of researchEvidence grade
NR100 mg300 mg33%B
Hyaluronic Acid120 mg120 mg100%B
Vitamin E30 mg15 mg200%C
Astaxanthin4 mg8 mg50%B

Percentages are dose per serving ÷ primary trial dose. Below 50% means the formula is unlikely to reproduce the trial outcome for that active. Grade A = multiple large human RCTs. Grade F = no human evidence. How grades work. Full glossary →

Question 2

Is this bottle good?

The specific product: dose, price, transparency, and what buyers report.

Dose vs research
100% of trial dose
Meets or exceeds the published effective dose
Cost at trial dose
$6.20/day at trial dose
What one effective daily dose actually costs
Transparency
5.0/10 · No public lab certificate
No third-party testing disclosed
Consumer signals
10 reviews across platforms · 3.1/5 · medium confidence
Operational signal only, never used as clinical evidence
Question 3

What's the catch?

Safety flags, transparency gaps, dosing concerns, and recurring buyer complaints.

No public lab certificate
Certificate of Analysis not published
Without a public lab certificate, batch purity and potency cannot be independently verified.
No third-party testing
Independent lab verification not disclosed
The brand does not publish evidence of independent batch testing.
Buyer complaints
Trustpilot: High price point; Trustpilot: Small UK review sample
Recurring themes from consumer review platforms.
Plain English

What’s inside

The main ingredients of this product, in plain language.

NR100 mgEvidence B

The NAD+ precursor with the strongest safety file and EU approval.

Read about NR →
Hyaluronic Acid120 mgEvidence B

Skin hydration and joint comfort at 120 mg/day.

Read about Hyaluronic Acid →
Vitamin E30 mgEvidence C

Fat-soluble antioxidant; use mixed tocopherols, not alpha alone.

Read about Vitamin E →
Astaxanthin4 mgEvidence B

The 'sunscreen from within' with real skin, eye, and endurance data.

Read about Astaxanthin →
Layer 3 · Evidence vault

Product data & verification

Hard numbers and independently checked status. Expand each block for its source.

The numbers

Price
$62
per bottle · 30 servings
Dose vs. research
of trial dose 100%
of published effective dose
$ / day at studied dose
$6.20
what one effective daily dose costs
$ / g active
$8.14
per gram of active substance
Independently checked

Data verification

COA status
Not public
Evidence grade
BBCB
Per-ingredient breakdown
BNR
BHyaluronic Acid
CVitamin E
BAstaxanthin

All product data is checked against original sources. Prices, doses, and testing status are updated when product pages change. Evidence grades are reviewed when new human RCTs are published. Read how we verify.

What's inside

Ingredient
Dose in this product
Trial dose
Evidence
NR
The NAD+ precursor with the strongest safety file and EU approval.
Martens et al. 2018Dellinger et al. 2017
100 mg 33% of trial dose
300 mg
Hyaluronic Acid
Skin hydration and joint comfort at 120 mg/day.
Kawada 2015
120 mg 100% of trial dose
120 mg
Vitamin E
Fat-soluble antioxidant; use mixed tocopherols, not alpha alone.
30 mg 200% of trial dose
15 mg
Astaxanthin
The 'sunscreen from within' with real skin, eye, and endurance data.
Tominaga et al. 2012
4 mg 50% of trial dose
8 mg
3.4 /5
Medium confidence
10 reviews across 4 platforms (4 sources)
Source diversity: 92%
AmazonRedditTrustpilotiHerb
PraiseNoticeable energy improvements for someNo side effects reported
ComplaintsHigh price pointSmall UK review sample
Last checked: 2026-08-20

Consumer signals

3.1 out of 5 across 10 verified reviews on 4 platforms.

Medium confidence

Consumer sentiment compiled from 4 public sources.

Trustpilot

10 reviews · 3.1/5 · mixed sentiment

PraiseNoticeable energy improvements for someNo side effects reported
ComplaintsHigh price pointSmall UK review sample
Themes

Tru Niagen's UK Trustpilot rating is average, citing price as a common concern despite reported benefits.

Compiled from Trustpilot listing located during research; verified at build time.

Amazon

4.4/5 · mixed sentiment

PraisePatented NAD+ boosting ingredient (Niagen)Backed by clinical research
ComplaintsExpensive relative to alternatives like Tru Niagen
Themes

Independent reviewers rate Tru Niagen positively for science backing but note high cost.

Compiled from Amazon listing located during research; verified at build time.

iHerb

positive sentiment

PraiseEffective NAD+ supportTrusted, patented NR form
ComplaintsPremium price
Themes

iHerb listing for the core Tru Niagen NR product shows favorable customer sentiment.

Compiled from iHerb listing located during research; verified at build time.

Reddit

negative sentiment

Praise

Some long-term users report subjective wellbeing improvements

ComplaintsLawsuits questioning clinical trial claimsSkepticism about NAD+ boosting efficacy
Themes

Reddit's longevity community is skeptical of Tru Niagen's claims, citing lawsuits disputing clinical trial results.

Compiled from Reddit listing located during research; verified at build time.

These are consumer sentiment signals. They do not measure whether the product actually works. See our evidence section for that.

What others say (unverified)

No external reviews aggregated yet for this product.

Layer 3 · Evidence vault

Evidence, claims & regulation

Published evidence, claim checks, regulatory status and what could not be verified.

Evidence

Research behind this product

The studies that established the trial dose and evidence grade for each active ingredient in this product. Click through to read the original paper.

NRMartens et al. 2018
NRDellinger et al. 2017
Hyaluronic AcidKawada 2015
AstaxanthinTominaga et al. 2012
Important to know
NRAlmost all commercial NR uses licensed Niagen® from ChromaDex. If a product doesn't say Niagen, ask why.
Hyaluronic AcidMW matters for absorption; look for <10 kDa marketing.
Vitamin EBleeding risk at high doses. Interacts with warfarin.
AstaxanthinSynthetic astaxanthin (from petrochemicals) is not the same stereoisomer as natural. Insist on Haematococcus source.

Editorial notes

A genuine combination product, 100mg NR plus hyaluronic acid, astaxanthin, grape seed extract, biotin, and vitamin E, that is the brand's first foray outside pure NAD+ dosing into a skin/hair/nails angle; the NR dose is sub-therapeutic on its own (100mg vs. the 300mg standard), so this is a beauty-actives product with a token NAD+ ingredient rather than a primary NAD+ booster.

Go deeper

Where this sits

Actives inside
NRHyaluronic AcidVitamin EAstaxanthin
Category
See all in Connective tissue →
Ranking
See top 10 NR supplements →
Brand
Tru Niagen (ChromaDex) profile →
Add to compare Visit brand site →
Brand owners

Spot an error?

If you are the manufacturer or brand owner of Tru Niagen Beauty and believe any data on this page is incorrect (wrong dose, wrong ingredient, wrong price, missing certification, outdated status), you can request a correction.

We review every request, verify it against primary sources, and publish any accepted change with a dated note. Corrections from brand owners are treated the same as corrections from anyone else: verified before they move.

Request a correction →
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